On Increasing Link Popularity and Search Engine
 
You will have to collect a large number of high quality links from other Web sites if you want to improve search engine ranking of your web site. And they are known as inbound links. At the same time you can improve the link popularity by getting links from other high ranking sites. Google, the popular search engine provides much link popularity of website. If your site is linked to other sites you can get listed in Google without submitting your site to Google. If you can find more sites which are high in ranking, you can increase the search engine ranking. 
 
 
There are many ways to increase your popularity. Few of them are explained below:
 
Provide witnessing notes: If you write a positive review and the benefits of some other site's product or web site they will attach their link back to your site. And it is more beneficial. 
 
Content should be qualified: If your site provides what the visitors seek, they will come back to your site again. This will naturally provide high ranking and popularity of your site. The content should be proper focused and meaningful. 
 
Publish Articles: When the visitors find immediately what they search for they are so happy and well impressed. This satisfaction is achieved by publishing articles. If you attach a link with your article, you will automatically get a link in return. This method also leads to high popularity. 
 
Link Request: Links paves a smooth way for high search engine ranking. Link a site to others and also attach a brief description about your link. It will increase lot of clicks in your site. Reciprocal linking request is much better. It will definitely increase your link popularity. Both parties are benefited from it. 
 
Proper keywords: Keywords play an important role in search engine optimization and it increases your ranking. 
 
Submit your site to the search engine directories: By submitting your site to the human edited directories like dmoz.org and Yahoo your site will get an increase in the link and thus it will increase your site's search engine ranking. It may take some delay. You can even get listed much faster by linking to niche Special directories. You can get these directories from the major search engines with the primary keywords. 
 
Conclusion
The above written strategies are more beneficial and effective to raise up your web traffic and to improve search engine ranking and link popularity.